100 Powerful Inbound Marketing Tools To Grow Your Business

Nothing makes a marketer happier than seeing the hard work pay off. And there’s little we wouldn’t be prepared to do to see those leads trickling in.

We’ll write eBooks, spend weeks chasing influencers for three-line quotes and comb through pages and pages of data to string together sleek-looking infographics to get the prospects to notice us. Because every lead counts.

So let’s face it, if there was a way for us to amplify our inbound marketing efforts and raise the lead gen game, we’d snatch that opportunity with no questions asked.

And as the luck has it, we’ve gather one hundred powerful tools that will help you automate, optimize and enhance your inbound marketing strategy and win more business.

Make yourself happy, dig in.

Research tools


Buzzsumo is a powerful tool for content marketing and is particularly helpful with finding trending content by any topic. It saves a lot of time that you would usually spend on browsing and googling popular topics. Buzzsumo will also show you many convenient statistics, like how many people are talking about a specific subject.

2.Keyword Planner

Keyword Planner is a completely free tool created by Google that researches the best keywords for your ads, video ads, etc. With this tool, you can build a completely new campaign or improve an existing one. It is an effective tool for both experienced and completely new advertisers.


Klout can be used as an online tool or an app. It is strongly focused on researching social media and its statistics. The tool analyzes and evaluates the online social influence in a value from 1 to 100. The data is taken from Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.


Mention makes sure you keep track of all the real-time social media mentions and always stay in the know of what people are saying about you online. It also lets you follow and analyze your competitors and similar businesses. Mention also has some awesome features like Custom Insights and Find Influencers.

5.Google Trends

Google Trends is a tool based on Google Search. It unveils how many times a specific keyword or search term is entered into the search field. Referring to individual regions, countries, cities and languages makes it sharply accurate. The statistics are shown starting from the year of 2004.


SurveyMonkey is one of the best online survey tools used by millions. With this tool, you will gather useful information and insight about your target audience and clients by creating original surveys. Choose from more than 15 different question types, branding options and much more.


AYTM is another survey tool that provides professional market research. The main key components and features include the survey platform that lets you host, program and analyze your surveys, a proprietary panel with an access to 25 MM all over the world and the research services.


Quora is a well known question-answer type of website that makes any research much easier. Here, questions and topics can be organized into boards that can be followed — this will help you keep up with your competitors and news in your market. With Quora, you can also follow relevant questions and discover many other ways to do research.

Analytics tools

9.Google Analytics

Google Analytics is a very popular and effective analytics tool provided to you by Google. When integrated with Google AdWords, it becomes an even more powerful tool that lets you analyze and track your website and conversions. The main analytics data is displayed on the main page of Google Analytics, but you can also find and use such features as Advanced Segments, Location Demographics and much more.


Hotjar is an amazing tool for analyzing the online behavior of your users by studying heatmaps, visitor recordings, feedback polls and conversion funnels. This tool combines two most important things — feedback and analysis to make the analytics as accurate as possible.


SumoMe is an extremely user-friendly WordPress plugin that can serve as an efficient analytics tool. The main goal of this tool is to help you grow your website traffic and email list. It offers many free tools for you to choose from, so by using them, you can analyze your content, users, visitors and much more.

12.Adobe Analytics

Adobe Analytics is a part of Adobe Marketing Cloud (AMC) that offers many online marketing tools. With Adobe Analytics, you can assemble, coordinate, organize and analyze your customer’s activity. Real-time analytics, segmentation, and predictive marketing through all Adobe channels.


Kissmetrics is a web analytics tool fully packed with useful insights about your customer’s activity. It will help you raise your conversions, engagement, and growth. Kissmetrics offers great features like Implementation, Click-To-Track option and Integrations with Shopify, MailChimp, WooCommerce, and Live Chat.

14.Crazy Egg

Crazy Egg is another brilliant online application to analyze user activity on your website. This tool suggests useful features like heat maps, scroll maps, overlay reports, and confetti, which lets you determine all the clicks that have been made on your website and analyze them by search term and referral sources.


Piwik is a free open-source analytics platform for the web. A great thing about this tool is that it has no data storage limits — so it’s up to you how much data you want to save and for how long. The tool is also easy to use on the go because it’s available as an iOS app.


Mixpanel is a very advanced analytics tool that gives you the opportunity to analyze every action your user takes — not just the clicks. With this tool, you can also see when someone uploads a picture, shares a post, etc. Here you can also experiment with the A/B testing to reach the best results.


SimilarWeb is a universal tool for any insights — both web and app. It works with a wide range of sources to receive as accurate data as possible and convert it into useful insights. SimilarWeb offers website analytics, industry analytics, and app analysis. Besides all this, you can also see traffic and engagement data and much more.

18.Quick Sprout

Quick Sprout suggests a direct connection with Google Analytics to offer you a reliable and accurate information and data. This tool will help you understand and use Google Analytics to the maximum — you will be informed about important activity on your website every day and receive personalized website alerts.

See the rest of the list here