In our fast-paced world, podcasts are an effective way to absorb vital information about furthering your content marketing skills without having to hit the brakes on your day-to-day responsibilities. You can tune in on your drive to work, during your lunch break, or even while you’re getting work done. With…

Are there link building techniques that still work in 2019 to help steer visitors to websites? If so, will they continue to hold value in the years ahead? …

When planning how to share your blog content on social media accounts, start with a basic understanding of each platform, and then align your goals accordingly. Deciding where to share blog content is imperative, as audiences for Facebook, Instagram, Pinterest, et al differ considerably in terms of demographics. Know who…

It’s not uncommon today for a business operator to ask, “How does content marketing increase sales?” Terms like digital marketing, content marketing and, to the point, Google have infiltrated modern marketing discussions. Yet, does everyone truly understand it? Buzz phrases like content marketing or inbound marketing sound nice in a…

Have you ever been jealous of the results that other content marketers get? There’s a reason they perform so well. They know the techniques that produce high online engagement and help their brands stand out in a crowded marketplace. Getting really great at content marketing doesn’t happen by accident. Below…

Twitter is a powerful part of your social media marketing plan. Not only can you use it to put your brand in front of targeted audiences, but you can also use Twitter to humanize your brand and build relationships that turn into word-of-mouth marketing, sales, and customer loyalty. The key…

Why should your small business publish content on Instagram? One word — trust. Consumers buy from brands they trust, and content provides an affordable and effective way to build brand trust. How? By enabling companies to create emotional connections with consumers that grow into relationships and ultimately, trust. But what…

Sure, you know that the better you promote your blog the more it will be seen. But now that you’ve researched and written your blog you don’t have a lot of time left. Rather than posting it to a site and letting it languish, there are things you can do…

No one likes to be sold to, and no one wants to read a sales pitch in your blog posts. So how do you use your blog to promote your business, products, and services without includes salesy messages in your posts? The answer is very carefully and strategically. But what…