Winter is coming: Print revenue could be headed for another cliff
Mathew Ingram
492

In local markets, the point of no return is already here in many cases. Look at daily local papers like The Denver Post or in a smaller market, El Paso Times (I worked at both daily newspapers). They are thin, shallow and really nothing worth reading, unfortunately. If you listen carefully to advertisers and readers in these markets and local markets like them, you hear complaints and frustration at the product and what it’s become. The only thing continuing to prop up these local papers are preprint inserts. It’s a shame, but it’s reality.

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