The strategy of ZeroState

ZeroState
2 min readMay 24, 2018

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The Foundation of ZeroState platform is an application that can be used anywhere in the world. Since the beginning of 2018, the application has been downloaded more than 80 thousand times and has more than 40 thousand active users (MAU).

The project has proved its effectiveness in Russia, and now we are ready to promote it to the world markets.

A technical solution that connect together the advertisers and users on a mutually beneficial basis has already been implemented. You can advertise and receive impressions, transitions, user reviews for a fee.

The average CPM-rate in ZeroState is no more than $2 when the average CPM is $4. Average CTR is 0.14%. The effectiveness of advertising is twice more attractive in compare with the average in the market.

The advertising industry is developing at a huge speed, creating more demand, that is difficult to satisfy. The traditional approach to advertising, when attention is paid to the product or service itself is not working any more due to the overflow of advertising market. New approaches are needed. Key players are constantly looking for sites with a new, fresh approach. In this case, ZeroState will be an ideal solution and a reliable approach for them.

The additional services of ZeroState

Exchanger

For the convenience of advertisers and users, an internal exchanger will be launched, where ZSCoin tokens can be exchanged for fiat money and cryptocurrencies.

During the transition period, which will last until the 4 million users of application will be reached, all payments on the platform will be made by both fiat money and ZSCoin tokens. In the case of usage of tokens ZSCoin the users and advertisers will get extra discounts and benefits. Thus, the platform will support and encourage the use of tokens. After reaching the 4 million users, a full transition to tokens is expected.

ICO listing https://icozerostate.com/

Within the framework of basic concept, an ICO listing opens to explain to the crypto community the principles of ZeroState project. Each ICO forms its own product card, and users of platform will be able to evaluate or choose the most “promising”, “promising”, “interesting”, “intriguing” and even “delicious” ICO. ICO, which will receive more feedbacks will be at the top.

The emotional showcase of owners

Advertisers will be able to take part in the emotional rating of users. For example, in the ”Competition of the best mobile operator”. Where operators will be able to compete in the categories of “Quality”, “Fast”or even “Unclear”.

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ZeroState

EMOTIONAL INTELLIGENCE POWERED BY BLOCKCHAIN Effective solution for customer loyalty management through emotional involvement