Value of Content Marketing

Zeshaan Sherazi
4 min readOct 5, 2017

--

You’ve been running your business for a while now but feel like you could be doing so much better. Please continue reading if you’re at all interested in learning about a strategy that will get you paying customers that stay loyal. I’m going to make it clear by saying that this strategy won’t make a bad business good and it also isn’t going to magically work overnight. It’ll only work if you take it seriously and stay consistent.

It’s all about telling your story and showing everyone why they should choose you. Let’s use an example to help better understand this concept; say you own a pizza shop, what would be a good way to use content marketing to your advantage? Post on Facebook and Instagram every day about your pizza shop about how you’ve been using the same recipe for generations and how your pizza sauce and dough are made fresh every day. Essentially, you’re telling mini-stories (which lead to the complete blog post that tells the whole story) to your audience which helps build trust, something that not a lot of pizza shops are taking advantage of. The only way someone will buy something from you is if they trust you. Once you have the trust of your audience and your followers have made a connection with your pizza shop it’s time to make them a paying customer.

Content marketing funnels are how you will turn your followers into dollars. I’m going to be revealing the…

--

--

Zeshaan Sherazi
Zeshaan Sherazi

Written by Zeshaan Sherazi

Facebook Ad and Funnel Master. Serial Learner. Digital Marketing for Restaurants in the GTA. 22.