Published in Marketing in the Age of Digital

·Aug 1, 2022

Before You Get Into The Digital Marketing Strategy, You Must Know…

As times change, the popular channels for advertising have changed from print media to digital media. Understanding the following five points can help you build a better and more comprehensive digital marketing strategy.

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Before You Get Into The Digital Marketing Strategy, You Must Know…

1 min read

Before You Get Into The Digital Marketing Strategy, You Must Know…

Published in Marketing in the Age of Digital

·Jul 24, 2022

Just A Rather Very Intelligent System

Fun fact, I believe that whether you are a fan of Marvel or not, you certainly know Iron Man - Tony Stark. In the story of Iron Man, Jarvis is an artificial created by Tony, Jarvis impressed the audience with his funny words. …

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Published in Marketing in the Age of Digital

·Jul 17, 2022

Virtual Reality in JetBlue

Virtual reality and airlines, I have a hard time connecting the two. …

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Published in Marketing in the Age of Digital

·Jul 12, 2022

“Ice-Cream Assassin”

The word “ice-cream assassin” has recently become an Internet sensation in China. It is a direct translation of the Chinese word “雪糕刺客”. …

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Published in Marketing in the Age of Digital

·Jul 3, 2022

“Win Or Lose, You Are Still Fly To Us”

As a strong competitor to Delta, JetBlue’s style on social media is quite different from Delta’s. I minored in PR as an undergraduate and I know that brands have a persona in social media. Many brands anthropomorphize their social media and based on the photos, videos, and text they share…

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Published in Marketing in the Age of Digital

·Jul 1, 2022

“I Never Wanted To Be A Chicken Sandwich Before, Until You Showed Up”

As I mentioned in my last Blog, after McDonald’s first launched a co-branded meal with rap star Travis Scott and got a taste of it, McDonald’s has released another trailer telling consumers Kanye West will be the next artist to collaborate with McDonald’s. …

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“I Never Wanted To Be A Chicken Sandwich Before, Until You Showed Up”

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Published in Marketing in the Age of Digital

·Jun 22, 2022

Why It Is Important For Marketers To Know The Trends

“After three years, the biggest names in media and advertising are returning to the south of France come June 20 for the Cannes Lions International Festival of Creativity.” Market trends Most people’s impression of Cannes stops at “film festival”. However, as a marketer, this is not enough. As trends change, so do…

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Why It Is Important For Marketers To Know The Trends

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Published in Marketing in the Age of Digital

·Jun 17, 2022

Your Name Is Not 17A

“This slogan that JetBlue used to use really impressed me in the shortest possible time, and it showed me how Jetblue sees every customer.” Today’s evaluation of Jetblue will talk about both desktop websites and mobile devices. Desktop Website There is no doubt that Jetblue’s desktop website is useful. When you enter…

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Published in Marketing in the Age of Digital

·Jun 10, 2022

The Next Keanu Reeves?

Forgive me for using such a blaring title. I say this because after completing the test, my attributes are similar to Keanu Reeves. I will talk about it later. Afterthought About The Video First I would like to talk about my thoughts after watching Sally Hogshead Ted Talk. There is no doubt that the…

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Published in Marketing in the Age of Digital

·Jun 4, 2022

McDonald’s Please Bring Me More Surprises

On the 13th of February this year, a youtube video drove me into a frenzy. It shows Kanye driving a Yeezy tank to the drive-through lane of McDonald’s to order food. After watching this 30-second video, I felt both happy and admired. Happiness My description of Kanye is that I…

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McDonald’s Please Bring Me More Surprises

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