Fourth, try to go narrow on your targeting for starters. Go broader if you’re not getting enough impressions or clicks. A good first-time strategy for targe…
…ey until you get good at it. By comparison, targeting on Facebook and Twitter is much more natural. You can target by demographic, by interest, or even by who they follow.
If you’re just starting out, I recommend that you try Facebook Ads and Twitter Ads. NOT Google AdWords.