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Phoebe Zhang
Phoebe Zhang

Phoebe Zhang

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Phoebe Zhang
Phoebe Zhang
Dec 17, 2015 · 1 min read

Blog 7 — Concept Selection and Idea Pitches

Video Pitch

https://youtu.be/oEHROPrnuLY

Pugh Chart

Phoebe Zhang
Phoebe Zhang
Dec 3, 2015 · 7 min read

Evaluation

Market Survey

In this market survey, I interviewed 15 people, all are my friend, with all these 10 products listed in following order.

I asked all them these what do they think about the product by showing them the sketch of it. It was depended on…

3 responses
Phoebe Zhang
Phoebe Zhang
Nov 12, 2015 · 4 min read

Structure

Substitution

1. Substitute potato chips for sweet potato chips

2. Substitute potato for vegetable

3. Substitute potato for fruit

2 responses
Phoebe Zhang
Phoebe Zhang
Oct 29, 2015 · 5 min read

Blue Sky Ideation

My General Ideas

Before the group brain storming starting, I sketched and generated my own ideas with the theme, child snack experience. I tried to cover different aspects of the topic so that I hope it could inspire my group in later brain storming activity.

1 response
Phoebe Zhang
Phoebe Zhang
Oct 15, 2015 · 5 min read

Research

Ask (Interviews)

Before I started my interviews, I planned to ask some basic questions and then keep asking follow-up questions according to their response. The basic questions I prepared are:

  1. Can you give the description for last time you bought…
2 responses