Media literacy education in school
Media literacy, which is defined as an expanded conceptualization of literacy that includes print, audio,visual and electronic messages from contemporary culture.
In this new mediated life, using media have become a part of my life. In the UK, print and TV advertisements are used by teachers as a texts to be formally analyzed and studied. Increasing the awareness of children’s media literacy in education seems an important task.
Not believe everything you see on TV. In secondary school, teacher using advertisement text as a teaching resource to teach students about the pre-production, production, and post-production processes involved in the creation of advertising messages. However, there is only limited evidence to show that learning advertising and discussions about advertising in school can reduce children’s vulnerability to advertising appeals and increase their ability to produce counter-arguments in response to advertising. While older children and teens may have more knowledge about advertising , they also may not necessarily employ critical thinking skills in response to advertising, or have more skepticism about advertising in general. In the future, key components needed to acquire critical thinking skills about advertising.
A journey of media literacy : https://youtu.be/CmY_H5DjSEM
