Viewpoints | Media Struggle, Who Will Surface?

Bdong Block
Aug 31, 2018 · 5 min read

Not long ago, the closure of public accounts of several blockchain media giants was an earthquake in the crypto-circle, and once again pushed the blockchain media to the forefront. Among the rest of the blockchain media, there is now a lingering fear of survival. Last week we talked about the community, then this week we will talk about the blockchain media “with Chinese characteristics”.

Blockchain-related media is an important part of the rising blockchain industry ecological organization. On one side, the media connect to the project side, with the marketing channel and traffic portal to reach the users, and on the other hand it is also an important source for users to obtain information.

In 2018, the blockchain concept erupted, and the blockchain media also went crazy. In July 2018, according to Forbes China, the number of blockchain media accounted for 14% of the total blockchain institutions. Moreover, the number of media with the word “blockchain” in the name has exceeded 400,000.

These blockchain media are mainly divided into three types. the first one is the vertical media of emerging industries focusing on the cryptocurrency field and blockchain industry reports. The second is the independent blockchain sector opening up by large media organizations, such as, the newly released blockchain column of 36krypton APP, and the We-Media “chaindd”, launched by titanium media, etc.. The third, all other kinds of small media. However, after the cryptocurrency market entered a bear market, the ICO-related policies at home and abroad became increasingly stricter, and the limitations of traditional media became more and more prominent when investors were unable to enter the market continuously.

limited market capacity

The project party with a large number of audiences often requires high media budgets for marketing activities. However, the leading media in the industry capture most of the traffic, and the independent development of the vertical field also leads to scattered paths of reaching users and projects. Media companies cannot fully utilize the value of blockchain traffic. At present, the traffic is showing a downward trend, although the downward trend is slowing. The valuation of some small and medium-sized media is high, while the ratio of input to output is declining. It seems rather impossible to obtain a long-lasting and effective conversion rate.

Interest-driven ecological loop

The profit model limits the value of capital generation. The ideal model for blockchain media is to build industry influence through reporting and to monetize through advertising and services. However, the blockchain is in the early stage of development. Chaos and bubbles coexist. As a result, the media’s profit margins are limited. The simple advertising revenue is difficult to support the operating costs of the public account. The media are also unable to monetize business models and development status. Therefore, many blockchain media are rushing for hot money during the short-term , and rely on exchanges, investment institutions, and project parties to make money. It is all about money. Messy and false information obstructs the in-depth knowledge. Under the chaos, the policy supervision disrupts the entire budding and fragile blockchain environment. Not long ago, the blockchain media public accounts was collectively banned, partly because of the shared interest with the exchange.

As a result, there may be rooms for development for these platforms with the industry’s own in-depth reports, effectively connecting projects and users, and creating a platform for a benign ecosystem. In this situation, nutsblock, known as the 3.0-world entrance of the blockchain, has sprung up in China.

Nutblock, with both the community building and big data analysis, connect blockchain projects, users and industry head resources, and build a one-stop blockchain ecosystem, including task distribution, content construction, user interaction, community operation, candy airdrop, and digital asset management system. It is worth noting that nuts are not limited to the media, since it is a combination of community and media. But, how does it utilize the value of blockchain traffic?

For operating mode, Nuts has the following highlights:

Connecting Users and Projects

NutsBlock connects investors, project parties, and industry head resources, while building a community ecosystem, and breaking the gap among traditional communities. For example, investors can get rewards by sending high-quality articles, likes, interactions, games, and more. The project party can use NusBlock’s diversified tools to obtain huge traffic, simplify the path between investors and projects, and complete the community construction.

User Development System

NutsBlock cultivates quality users and gives preference to top-level project partners, eliminating the inferior users who defraud the proceeds. Nutsblock adopts the incentive model of task distribution for the project side, motivates users to pay attention to and understand the project, and participates in the process of project construction and development. It draws the cognitive distance between the project party and the user, and establishes and enhances the user’s perception of the project brand. Users gain revenue in the engagement process, aiming to foster quality and loyal investors who truly understand the industry and projects, and achieve more efficient conversions;

Friendly Information Acquisition

At NutsBlock, users have access to key opinion leaders about project and industry, avoiding the problem of extremely fragmented information acquisition experience. NutsBlock introduces 500+ key opinion leaders to provide precise services to users.

For blockchain media to be legally compliant and healthy, it is necessary to re-examine their own positioning and expertise to find and build value. After the dividend period, the ideas to pursue short-term monetization, and rely on the air currency project marketing, will be shuffled due to the threshold restrictions after policy compliance. In the other side, nutsblock stands out in all media. Only those media, with more superior users, and high-end mainstream industry resources, can win out,. But how many of them can survive? Only time can tell.

Written by

China's leading integrated blockchain we-media~~ Telegram:https://t.me/joinchat/Jy4lT0WHS_vJmhPM2d73rA

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade