Why don’t facebook do partner program
- target user difference
- Target users are people who want to entertain or to be entertained
- . Target users are people who want to communicate with others.
Partner program does not work because facebookers share posts because they really want their friends and family to see the post. They tend not to use this communicative tool to earn money.
2. The format of contents
- youtube — videos
- facebook — text, pictures, videos
partner program: need to sell advertisement. The format of contents of youtube is single but professional and strong. Most effective to convey message and even inplant ads. Facebook format too diversed.
3. audience base
- youtubers share to the whole world.
- facebookers share to friends
youtube is like a platform that the most attractive videos can allure more followers.
facebook is nothing like that. Followers are not fans, they are friends.
Partnership program measure the value youtubers value by their number of fans. You cannot measure the value of facebookers by the number of friends.