— UX Case Study
Filippo Rovelli

Good work!

On the side note, ss Desmond Phua pointed out…it’s a bit irresponsible from the business perspective to only redesign for the sake of pretty, leaving out basically all the conversion optimisation elements that have been implemented and like it or not play a huge role in a competitive niche like Hotel bookings — making this redesign impossible to implement in practice.

That’s exactly the hardest challenge when designing sites like booking — leaving in the social proof and scarcity elements that with no doubt generate more revenue but making them look less intrusive and easily digestible.

Airbnb is handling this part quite good.