Zihni BaşsarayEmbracing the Zep-athon: A Tribute to Creative PersistenceEvery few months, I engage in a ritual I like to call ‘Zep-athon’. This term, inspired by Jack Black’s definition, entails sitting you ass…Nov 26, 2023Nov 26, 2023
Zihni BaşsarayDare to Dream, Collaborate to Conquer: Snoop Dogg, Smokeless CaseThe “Smokeless” campaign, featuring the iconic Snoop Dogg, started with a well-planned series of social media posts on November 16, 2023…Nov 23, 2023Nov 23, 2023
Zihni BaşsarayBetraying Bihter: A Literary Icon’s Unforgivable DilutionIn the hallowed halls of literature, “Aşk-ı Memnu” by Halit Ziya Uşaklıgil stands as a testament to the complex human psyche, with Bihter…Nov 21, 2023Nov 21, 2023
Zihni BaşsarayIgniting Brands in the Digital Era: The Stanley Tumbler RevelationForget cautious marketing; the Stanley tumbler incident is a wake-up call. A product survives a blazing car, a brand steps up unexpectedly…Nov 19, 2023Nov 19, 2023
Zihni BaşsarayBlurring the Lines: The Imperative of Integrating Digital and Traditional Creative TeamsNavigating the New Normal in Advertising with Data-Driven InsightsNov 11, 2023Nov 11, 2023
Zihni BaşsarayHow OpenAI’s Latest Innovations Are Set to Transform Digital MarketingThe Dawn of GPT-4 Turbo and the AI-Powered FutureNov 7, 2023Nov 7, 2023
Zihni BaşsarayEmbracing Life’s Process: A Journey Through Lucy Caldwell’s ‘Intimacies’Discover the transformative power of the feminine perspective in understanding life’s journey.May 21, 2023May 21, 2023
Zihni BaşsarayNavigating the Content Trap in Digital MarketingRecently, I found myself revisiting “The Content Trap: A Strategist’s Guide to Digital Change,” a seminal work by Harvard Business School…May 18, 2023May 18, 2023
Zihni BaşsarayCoca Cola vs. Pepsi: A Nietzschean Analysis of the Cola Wars and Market SharesDiscover how Nietzsche’s philosophy can help us understand the rivalry between Coca Cola and Pepsi, and explore their market share…Mar 30, 2023Mar 30, 2023
Zihni BaşsarayThe Intriguing Origins of Weekends and 8-Hour Workdays: Karl Marx, Marxism, and the Fight for…Delve into the history of Karl Marx and the labor movement that revolutionized the workplace and transformed the way we work today.Mar 26, 2023Mar 26, 2023
