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REVENUE, GAMING MARKET, RISKS AND RESULTS OF TRYING TO GIVE MOBILE GAME A SECOND BREATH ON EXAMPLE OF DIG OUT!, A MOBILE PLATFORMER FROM ZIMAD

The reality of the gaming industry is that it is impossible to release the perfect product: force majors occur both in large corporations and in the one-story bedroom slash office. But, if the deadlines have already passed and the product is out, how can you tell when it should be left as is, and when you should start working hard on an update?

ZiMAD faced this question when they decided to change their Dig Out platformer. The product faced a paradox where users complained very little about specific flaws but didn’t want to play and support developers at the same time — so it was decided to take a risk and make a chain of updates aimed at global changes in the product. …


It is more or less clear how to deal with a young audience — companies hire social media managers who are able to create situational memes and have a quick wit. But what do you do if the audience of your product is over 50–60 years old? Memes won’t help. Some UK and Russian statistics and ZiMAD’s senior social media manager will help us five into the issue.

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How does a senior audience use social networks


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Modern games contain a lot of mechanics, and often, when the user wants to play a game of a particular genre, it takes a long time for him to choose a game that meets many additional criteria. Here we try to figure out how to solve this problem by modifying the game genre categorization.

EXISTING GENRE STRUCTURE OF MOBILE GENRES

All existing mobile games can be divided into two large categories: casual and core. Casual is a niche for everyday light gaming with short sessions and (almost) no experience threshold for success, while core, or hardcore, requires deeper involvement and much more time, which affects download statistics. …

About

ZiMAD

ZiMAD is a developer and a publisher of popular games and apps for mobile platforms, PC, and social networks.

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