Completing fieldwork in 3 hours is not just about working faster. It fundamentally changes how and when you can use research. Some advantages are obvious, but we’ve noticed that Market Research has changed radically because of it. Here’s how:

You’re getting your insights, fast

The first advantage is the most obvious. Completing fieldwork in 3 hours is much quicker than standard quantitative research, and it means you’ll be able to act on your results faster too. Write a survey Monday morning, conduct fieldwork over lunch, and have data to analyze that afternoon. That’s fast and efficient.

Real-time opinions on hot topics

A platform that collects consumer’s answers to your questions…


A rising chorus of voices from scientists, activists, politicians and others have heightened our concern for the environment. Consumers are making more sustainable choices, and most of us are changing our habits to limit the damage we inflict on the environment. For example, 65% of British consumers buy less plastic, 45% use less air conditioning or heating, and 37% consume less meat. An overwhelming majority think companies bear a burden of responsibility: 90% of British consumers consider it either important or extremely important for companies to act in a socially responsible manner.

Companies are expected to put in as much…


Zinklar’s Trend Report on Spending Habits 2019 gave us a lot to think about: from how we spend our money to the strategies we adopt to spend less, consumers are conscious of the future and plan ahead for rainy days. We have two takeaways from our report that got us thinking about consumer spending habits, and we’re sharing them with you. You can see the data by downloading our report.

Budget management apps are (already) the next big thing

The internet is rife with lists on the top 10 budget management apps, so we can’t say we’re surprised. In fact, a quick google highlights just how abundant these apps…


When we first started thinking about Zinklars’ platform, we wanted to support agile companies by reaching an ambitious standard: to get market research results in 3 hours. When we managed to do so, we realised that what helped us achieve that goal was our commitment to mobile panels. We had opted to go fully mobile for a few reasons, and haven’t looked back on our decision since.

It’s now been years that our research is exclusively mobile panel based, and it’s given us an insight into why they’ll be defining the future of market research.

Instant access and real-time responses

In the UK, we spend…


We’re revisiting the UK’s Advertising Standards Authorities (ASA) ban on harmful stereotypes in advertising, published last December. What does it mean for marketers and market research professionals? And are brands taking advantage of this new found concern for social justice?

ASA released research regarding stereotypes in advertising this past 2018. On the basis of their findings, they drafted a proposal to fully ban their representation in advertising. They found that stereotypes can and do entrench inequality: if people feel that they’re pigeonholed into a stereotype, or excluded from it, the impact is felt throughout society at large. They can and…


In 2018, we surpassed many challenges and continued to grow with our clients. Zinklar’s Agile Market Research platform is changing the way teams make decisions, and we’re excited to bring the consumer’s voice where it should be: with you. Last year we learnt some major lessons, which we’re looking forward to taking onboard in 2019.

Technology pushes frontiers in research

There’s a consensus among market research professionals that technology has drastically changed the industry, and that it’s set to change it even more. Obviously, at Zinklar we’ve excitedly pushed and driven this change, after all, our mission is to implement the potential of technology into…


Agile Market Research can and should complement your Traditional Market Research studies, not necessarily replace them. If you’re not taking advantage of innovative platforms that give you the capacity to carry out ad hoc research in your day to day, you’re missing out. But, if you’re already using Agile Market Research, it doesn’t mean you should abandon your research agency. Although Traditional Market Research services won’t be able to give you the same efficiency as a DIY automatised research platform, their use is different and complementary.

To start, it’s important to keep in mind some of the key benefits of…


Your CRM will help you understand your client. But Agile Market Research will help you understand the consumer, the market and your position in it. If you truly want to innovate, look beyond the Consumer Relationship Management horizon.

Companies always mine their data for insights. We piece together how well campaigns are received, what consumers respond to, what they expect and want from us. With online marketing channels, the potential of this data to provide actionable insights has grown even faster than we could predict. Each business now treasures its’ databases, full of insights about the people that matter most…


What’s the most misleading insight you’ve collected from your market research studies? There’s a long track record of marketers misinterpreting market research results and throwing themselves into a new product without looking back on the conclusions they reach. Honourable mentions of this brashness in action are the launches of Crystal Pepsi, “New” Coke, and Colgate’s puzzling foray into frozen meals… Yeah, that was our reaction too.
So we took a look at the common mistakes we make when carrying out research and interpreting our results. …


This was originally published in our blog. Check it out there!

Our Founder & CEO, Jordi Ferrer, was invited to PepsiCo to give a talk on the reality of startups. With 17 years of experience in global management positions within large multinational corporations, and having founded his own startup in the field of Market Research, Jordi has the perspective and knowledge to be able to understand the challenges and advantages of both large corporations and startups.

He was invited to share his story with regards to founding his own startup and views on industry changes with a group of IT…

Zinklar

The Agile Market Research platform that helps you make safer and smarter business decisions.

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