ZinklarA researcher’s hot take on 3 hours fieldwork and real-time researchCompleting fieldwork in 3 hours is not just about working faster. It fundamentally changes how and when you can use research.Jun 19, 2019Jun 19, 2019
ZinklarSustainability equals profit: Corporate Social ResponsibilityA rising chorus of voices from scientists, activists, politicians and more heighten our environmental concerns… Are corporations keeping up?Jun 12, 2019Jun 12, 2019
ZinklarConsumer spending in the age of challenger banksMonzo has defined it’s success by understanding what consumers want and need. So what, exactly, is it that we want?Jun 7, 2019Jun 7, 2019
Zinklar4 Reasons why the future of research is mobileWe want to support agile companies by reaching an ambitious standard: to get market research results in 3 hours. Mobile panels were key.May 31, 2019May 31, 2019
ZinklarMarketing Brand Purpose ResponsiblyFaux-purpose branding, pink washing, faux feminism… Are brands surfing the wave of social justice without truly committing to it?May 24, 2019May 24, 2019
ZinklarNo time for middlemen: Invest in tech and experts insteadMarket researchers agree: technology has drastically changed the industry, and it’s set to change it even more. How, exactly?May 17, 2019May 17, 2019
ZinklarAre we abandoning Traditional Research Agencies?Market Research is becoming an SaaS industry. So how can traditional research agencies find their place?May 13, 2019May 13, 2019
ZinklarYou should know about your CRMs blindspotsYour CRM will help you understand your client. But is it enough to know your consumer?May 3, 2019May 3, 2019
Zinklar3 Mistakes that kill your insights — and how to stop themWhat’s the most misleading insight you’ve collected from your market research studies? There’s a long track record of marketers…Apr 29, 2019Apr 29, 2019
ZinklarWhat corporations can learn about innovation from startupsOur Founder & CEO, Jordi Ferrer, was invited to PepsiCo to give a talk on the reality of startups. Read his thoughts hereApr 19, 2019Apr 19, 2019
