Washington Nationals Join Forces with Terra Community DAO in a First-of-its-Kind Partnership
After passing the fastest governance proposal in Terra’s history, it’s time to fuse the real-world with the Terraverse.
The Terra Community Trust (TCT) has entered a 5-year, $38.15M partnership with the Washington Nationals MLB franchise to promote Terra across various parts of its home venue and TV network and make efforts to implement UST as an accepted currency in venue transactions.
Let’s explore the Nationals’ background, unpack what the sponsorship will look like at Nationals Park (Hint: Alpha leak incoming), and briefly discuss what this means for the vibrant LUNAtic community.
The Washington Nationals — Background
Since their inception, the Nationals have established themselves as an industry leader in fan experience technologies, making them the perfect partner for the Terra community. From being the first franchise to launch digital ticketing a decade ago to establishing the most widely adopted loyalty platform in MLB, the famed MLB team continues to look for ways to surprise and delight their fans.
Here are just a few of the Nationals technological achievements over the last ten years:
- First MLB team to use digital ticket entry at all turnstiles.
- First MLB team to enable contactless payments at all concessions and retail locations.
- First MLB team to implement NFC ticketing in the World Series.
These 2019 World Series Champs based out of Washington DC are exactly the type of forward-thinking, big-name franchise the Terra community wants to collaborate with long-term in order to bring UST to the masses. As part of this partnership deal, the Washington Nationals will use commercially reasonable efforts to implement UST as an accepted currency in venue transactions by the start of the 2023 season.
Introducing Terra @ Nationals Park
The sponsorship’s comprehensive details can be found in Do Kwon’s original Agora post here. For now, let’s take a look at what Nationals Park may look like this season with an alpha drop from the Washington Nationals creative team.
Note: The images presented below are high-fidelity renderings of what the sponsorship elements could look like but are not pictures taken directly from the stadium. Many of these elements will be completed before the start of the 2022 season.
Enhanced Brand Awareness & Exposure
Located directly behind home-plate, the Terra Club will be home to prominent Nationals fans holding a collective $1 trillion in market capitalization (6 Fortune 100 companies and 8 Fortune 500 companies). These fans represent a new market for Terra both on the individual and institutional level.
Ballpark Signage & Flexible Messaging
In addition to the Terra Club, the Terra brand will also be displayed in highly visible positions around the park including a 20 foot by 7 foot sign in left-field, 580 feet of LED Fascia Ribbon signage, digital out-of-town scoreboard signage, digital out-of-home network boards, and a flexible in-park television network.
It’s important to note that the messaging on the digital boards and TV network below can be adjusted based on the Terra community’s wishes throughout the duration of the five-season deal. As of this partnership, the Terra Community Trust (TCT) is now in full control of the Terra brand assets!
A Remarkable Step Towards Setting Money Free
With the formation of the TCT and the passing of Prop 186, the LUNAtics now have the legal entity and mainstream exposure necessary to make meaningful strides towards expanding access to censorship-resistant, decentralized money.
It is now up to the Terra community to decide how else to utilize the TCT assets to advance its mission of setting money free; the opportunity is in our (diamond) hands.
Helpful Resources
If you’d like to learn more, check out the resources below 👇
Washington Nationals Official Website
Follow the Washington Nationals on Twitter
