Product Reviews To The Rescue : Triggering Purchase Decisions

Have you ever been in a point at which you took months to buy your Laptop, deciding between the mobile which suits you the best? And screaming at the mirror, finding out that the other choice was better, just after you brought the one you picked? Yeah? You’re not alone.

The commercial market is expanding as it gets everyday and the competition between products out there is becoming such a pain in the head that, we consumers are confused to choose between the competitors. We sure need to make a lot of purchases these days to survive than we used to do 50 years ago. The busy world is in search of instant items and products to get back on the busy run. But, the wide variety of similar commercial products leaves you in a corner where we scratch our head and point the fingers between the boxes at your local grocery store.
And that’s when the “Product Reviews” comes into the rescue. You’ll probably ask your friends or people around you for the color that suits you while shopping for a dress, or when you need to buy a mobile that’ll fit into your pocket. And reviews work exactly the same way. You depend on them to make the right decision of purchase. Individuals wish to reduce the effort they need to make while deciding between a number of same kind of products, but of different brands or companies. We all are lazy, face the fact!
Online reviews play a significant role with consumers when they look for a product that will qualify their requirements. They seek out reviews and ratings to help them make better decisions. They want the answers to their questions like: Is this Car going to save me money? , Will buying this Television murder me with electricity bill? And will this Oven heat up the Pie while I finish the work?
Research says that 70% of the US people compare prices and read reviews before buying something. Even Indians are getting into the habit of relying on opinions by others.
Psychological studies say that: The past experience of a human being is one major thing which influence the way we think and behave. And when there is no major experience related to a product, we look into others and try to get to know about it through them. The unconscious part of our brain builds an imaginative trust on strangers, thinking that they are established and is an expert on what they talk about when we have no idea about it. Simply, when someone points out an opinion about something which we don’t know about, we digest it without any hesitation and believe in it.
This scientific fact is what makes people rely on product reviews before purchasing an item or a product.
The huge growth in Digital Review portals mean that consumers are now better equipped than ever to determine the absolute value of any purchase. Reviews work exactly the same way word-of-mouth recommendations work and it’s the most trusted source of information when it comes to purchase decisions. Do Product reviews influence you? Have you ever depended on them? I can read your mind: Your answer is YES!

This post was originally published on ABCDBlogging