Good Design, Bad Design — SexAd Visializations
Here is a bad design on Bucknell University campus. This artical is for part of the assignments from the Human-computer Interaction course taught by Professor Evan Peck.
Here is a sex education/ advertisement that I found at the Bucknell Student Health. It shows a lubricant product that claims to bring healthier body to the users. I have several concerns about this ad, and it can convey information more effectively if some of the limitations can be fixed.
Who view these?
- People who wait at the Bucknell Student Health for their appointments will check these ads to kill time.
- People who are in need of a lubricant product may want to see this ad.
What is wrong with this?
The visialization in the middle takes all the attention when a viewer first view this ad (given all the scaring words like STD, HIV and the huge “2 in 5”). However, it does not convey the meaning effectively.
While it has a lot of points that an ad should have — visializations, statistics and numbers — it is very confusing to read. Since the text is embeded in the pictures and it is broken into several lines, the viewers will not be able to make sense of the meaning. After reading the ad, I still have no clear idea what benefits can this product bring to people’s sex life. And of course, I was not convinced that this product can do what it claims to do.
What can be better?
- A more readable text that does not span over five lines and that is not cut though by a graph.
- A stand alone graph that clearly shows what are the effects of the product.
- Eye catchers/ emphasis are good, but this piece of ad should avoid using multiple of them. It makes the main information spreaded through out the page and lead to no emphasis at all.
- Less unnecessary decorations such as ribbons in the middle, the female body inside the “0”, or the black background under “STD”.
- An arrangement that “breathes”, which gives more white space and areas rather than stuffing information in one single page.
A good design of the advertisement is very important, especially for a product that is as intimate as this. The users probably want to see a more professional design to trust the product so that they can feel safe to use it.