Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

This post is by Dan Brennan, cofounder of Zoba.

As more micromobility operators transition from non-swappable to swappable battery fleets, they must navigate an increasingly complex set of operational decisions in the pursuit of positive unit economics. Managed correctly, swappable fleets are more operationally efficient than non-swappable fleets and will have an outsized impact on the sustainability of the micromobility industry. When they are managed poorly, however, swappable fleets increase both operational complexity and costs.

The best operational teams go through a…


We couldn’t be more excited to announce that we’ve partnered with Wunder Mobility to make the world’s best spatial optimization software available to hundreds of shared mobility operators directly through the Wunder Marketplace.

Wunder Mobility powers vehicle sharing for over 100 operators across the globe. By providing industry-leading software and technology to these operators, Wunder Mobility allows its customers to effectively launch, run, and scale shared mobility businesses.

But shared mobility operations are complex businesses to build. An unoptimized fleet will perform significantly worse than its potential and certainly won’t be profitable. To drive profitability, operators need to effectively rebalance…


by Joseph Brennan, cofounder of Zoba. Originally from a small town, Joseph has fallen in love with more than a few cities on two wheels — Bangkok on a motorbike, Beijing on an electric moped, and Boston on a Bluebike. Joseph is a graduate of Harvard College and Peking University.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

In our previous post, we laid out how natural user preferences result in imbalances between supply and demand in shared mobility systems. Because users decide where to leave the supply — often…


by Evan Fields, head of data science at Zoba. Evan holds a PhD in Operations Research from MIT, believes aggressively in cities, bakes enthusiastically, and can be found on Twitter at @evanjfields.

by Joseph Brennan, cofounder of Zoba. Originally from a small town, Joseph has fallen in love with more than a few cities on two wheels — Bangkok on a motorbike, Beijing on an electric moped, and Boston on a Bluebike. Joseph is a graduate of Harvard College and Peking University.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.


by Ali Kim, software engineer at Zoba. Ali holds a degree in Computer Science and Geochemistry from Brown University, loves topographical maps, prefers skateboards to other four wheeled vehicles, and looks forward to the future where all transportation is electric.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

At Zoba, we leverage geospatial and time series data to help shared mobility companies across the world improve the performance of their fleets. Our platform provides deep insights and real-time operational strategies to clients. As many of our clients work in teams…


by Evan Fields, head of data science at Zoba. Evan holds a PhD in Operations Research from MIT, believes aggressively in cities, bakes enthusiastically, and can be found on Twitter at @evanjfields.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

Over the last several years, new shared mobility — especially micromobility — companies have blossomed all over the world. Many mobility service operators have found themselves sharing a city with other companies with near-identical vehicles and business models. Understandably, overlapping shared mobility turfs have caused many operators to worry about…


by Joseph Brennan, cofounder of Zoba. Originally from a small town, Joseph has fallen in love with more than a few cities on two wheels — Bangkok on a motorbike, Beijing on an electric moped, and Boston on a Bluebike. Joseph is a graduate of Harvard College and Peking University.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

Zoba works closely with micromobility operators from every corner of the globe on issues of fleet performance, giving us a unique view into how the ongoing pandemic is impacting the fledgling industry…


Photo by Lina Jarczyk

by Evan Fields, lead data scientist at Zoba. Evan holds a PhD in Operations Research from MIT, believes aggressively in cities, bakes enthusiastically, and can be found on Twitter at @evanjfields.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

At Zoba, we take climate seriously. As a business, we’re working hard to make the still-nascent shared mobility industry operationally efficient and robust enough to replace many high carbon trips. Many of us — myself included — choose to work at Zoba exactly so we can work on making cities into…


(Nhat V. Meyer/Bay Area News Group)

by Joseph Brennan, a cofounder of Zoba. Originally from a small town, Joseph has fallen in love with more than a few cities on two wheels — Bangkok on a motorbike, Beijing on an electric moped, and Boston on a Bluebike. Joseph is a graduate of Harvard College and Peking University.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

This is the first of several posts exploring the impact swappable batteries will have on the micromobility world. Here we broadly set the stage before future posts dive into specific topics.


This is our first guest post by Tarani Duncan, strategic product advisor at Zoba. Tarani is a micromobility industry veteran. Previously Motivate, JUMP, Mapbox, Tarani obsesses over day-to-day operations, enjoys spending time in the mountains, and can be found on Twitter at @taraniduncan.

Zoba provides demand forecasting and optimization tools to shared mobility companies, from micromobility to car shares and beyond.

This winter the budding micromobility industry will experience the most severe seasonal impact to business to date, which is why I partnered with Zoba to forecast the impact of seasonality on 50 operators across 248 markets globally. Below, I…

Zoba

Zoba increases the profitability of mobility operators through decision automation.

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