… If you don’t, you will run into misunderstanding and expectation mismatches over and over again.
We run our entire business on Airtable. It’s a relational database that lets us model out our entire business and add relationships as our business evolves.
People new to agencies tend to get eaten alive by the fast-paced nature, but it’s important to take a step back and take your time. I’ve learned over the years to wait until I’ve collected all the information from my stakeholders before making a time-sensitive decision.
There’s one thing that I’m sure every single writer and even editor does: getting a little too attached to a draft. They just wait too long to get that second pair of eyes on it. But that second pair of eyes is so valuable because there may be something in the story you think i…