Zoe MeggertKnowing What to Write AboutThere are a few things that financial planners struggle with when it comes to blogging:Mar 26, 2018Mar 26, 2018
Zoe MeggertWhat’s The Point?There’s a buzz around content marketing — and blogging, in particular — these days. It seems as though everyone knows how important it is…Mar 26, 2018Mar 26, 2018
Zoe MeggertWhen You Need a Marketing BreakWe all hit a point when we need a break. I hit that point just before the holiday season started last year. My business was growing, I was…Mar 26, 2018Mar 26, 2018
Zoe MeggertCreating a Content Organization SystemSo, you’re ready to get started with your content marketing strategy. That’s awesome! I’m so happy to hear it. The first step you’re going…Mar 26, 2018Mar 26, 2018
Zoe MeggertA Guide to Productive BrainstormingAs a business owner, time is not on your side. The day’s schedule fills up fast — which often limits the amount of “CEO” time you have…Mar 26, 2018Mar 26, 2018
Zoe MeggertReady to Build Your Opt-In List?It’s no secret that in today’s world emails are currency. Being able to build your sales funnel is at least in part dependent on the size…Mar 26, 2018Mar 26, 2018
Zoe MeggertLearn to Love Your PersonalityIn the financial planning world, I see many advisors who are happy to distance themselves from their professional brand. In some ways, I…Mar 26, 2018Mar 26, 2018
Zoe MeggertFollow-Through MattersWhen you put together a marketing plan, everything that you put out into the world feels exciting and, more importantly, something you get…Mar 26, 2018Mar 26, 2018
Zoe MeggertHow to Stay Compliant & Use Social MediaIf I had a nickel for every time an advisor told me they preferred to steer clear of social media, “because of compliance,” I’d have quite…Mar 26, 2018Mar 26, 2018