How innovation has come to favour speed over sanity.

Innovation and the need to innovate has shifted from buzzword to business as usual.

An ever growing group of people, myself included, are running around like headless chickens chasing ‘the new’ and ‘the shiny’; creating innovation departments, hiring chief innovation officers, offering innovation grants and hoping that it’ll be enough to keep us relevant, to keep us in business, to stem decline or (if we’re really lucky) to catapult us ahead.

And we’re doing it all at speed; with agile processes, lean operations, week-long sprints and pilot projects. …

Zoe Scaman

Founder of Bodacious, a full service strategy studio

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