SlideShare and LinkedIn: How to Use the Two Platforms to Grow Your Business

SlideShare, now rebranded as LinkedIn SlideShare, is one powerful tool for both professionals that want to enrich their and marketers that want to drive more traffic to their blog or website.

There’s no wonder why LinkedIn bought SlideShare for $119 million. The presentation-sharing platform helps professionals to share messages in a visual way and makes LinkedIn more engaging. What’s more, it has 29 million unique visitors which means you can use it to take your business to the next level.

But how to best use the two platforms for best results?

#1 Start by using keywords and key phrases in your SlideShare presentations, description, and title

#2 Share valuable industry information, being the most demanded form of content among LinkedIn members

#3 Connect your SlideShare account with your LinkedIn account, rather than separate the platforms to grow your network of professionals

#4 Post your presentations on LinkedIn to promote your professional Slideshare content

#5 Show up on SlideShare’s Homepage to get a lot of extra exposure. Simply follow the site’s guidelines and you will improve your chances of getting noticed by the staff. Post fresh content early in the day so readers and SlideShare editors can quickly notice it.

#6 Integrate SlideShare into your blogging strategy by embedding your presentations into your blog posts

Read the entire story on the MassPlanner Blog.

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