The Beginner’s Guide to Automate Your Pinterest Marketing with Mass Planner
Mass Planner is the social media tool that every marketer needs
Pinterest is a great place to market your business using visual content. If you have a business with products that can be photographed or visually represented, this is the place to be.
I started using Pinterest to drive more traffic to my blog. But, as you probably already know, managing your Pinterest account takes several hours each day. Finding that perfect photo, write optimized description for each image you upload in order to give great value to your followers and drive traffic back to your website, all this takes a lot of time. Before you know it, you end up spending hours with all that stunning Pinterest eye-candy.
Without a doubt, Pinterest is a fantastic tool for your business, but you need to schedule your pins to be efficient.
What is Mass Planner?
Mass Planner is a remarkable new tool to manage your social media efforts. You can schedule your Facebook, Twitter and Pinterest content and have it published at the right times, when your users are most engaged in social media activities.
Mass Planner is perfect even for beginners, it’s very easy to set up and use and helps you measure your success, manage your accounts and more.
Why Pinterest Marketing?
Pinterest reached to a userbase of at least 40.1 million monthly users in US, according to EMarketer. And over 75 million worldwide. It has been estimated that 85% of Pinterest users are females. Pinterest seems to be appealing for woman who wants to buy things and wants to tell all their friends about it. Pinterest users are already in the “buying mode”, you just have to reach them.
How to use Mass Planner to schedule your Pinterest marketing
After you sign up for a Mass Planner account here, install the application on your Windows PC or laptop and login with your account. After you login with your Mass Planner account, you need to add your Pinterest account in the Profile tab. All your boards will be displayed in the left area of the window. For every board you want to schedule your marketing efforts, you need to follow these simple steps:
Step 1: Select the Board you want to manage from the Boards list panel
You can click on the Start Publishing button and, as soon as you add pins to your Pin List, Mass Planner will start publishing your pins based on your settings.
Step 2: Choose the number of pins you want to publish
You can choose the number of your daily pins with random timers, or you can add custom timers. You can also choose the default URL source to be added to all your pins.
Step 3: Use a signature for your pins
You can have a call to action in your signature, or just your website link for more information. However, this is optional, but can be helpful if used accordingly.
Step 4: Watermark your pins
You can watermark your original work before you publish it on Pinterest. That way your work will be recognized with every re-pin.
Step 5: Enable Auto Re-Pin
You can have Mass Planner search for viral pins based on your keywords, and re-pin them to your boards. This way you can grow your Boards with quality images, and interact with other pinners that can eventually follow you.
If you are invited to contribute to group boards, you need to be careful to follow the board rules (many boards don’t allow more than 10 pins per day) so you don’t risk to be removed. Group boards can really help you boost your followers and overall Pinterest activity.
Step 6: Add your Pins
You can add image or video pins from URLs, from your computer or using browser extensions.
Mass Planner Pinterest Tools
It takes time to grow a Pinterest account and a lot of user interaction. You need to find interesting pinners and boards and follow them, re-pin their content and so on. All this takes time.
You can make use of the Mass Planner Pinterest tools: Auto-Follow Pinners and Auto-Follow Boards to find great people to follow based on your interest. You just need to enter your keywords and Mass Planner will find you the most popular people on Pinterest.
Pinterest Automation Best Practices:
- Create unique images
On Pinterest your pins will be just one image out of hundreds. Your image needs to stand out to be noticed by the users when they scroll through a Pinterest session.
- Be creative when naming your Boards
Let your users know immediately what your boards are and in the same time pick a unique and interesting name that have the potential to become viral.
- Don’t forget to engage with your followers
You need to bring your presence on Pinterest too: with comments, likes, re-pins. You will create visibility and attract more followers. You need to mix your automated activity with ones that are done real-time.
- Contribute to boards/invite others to contribute
I didn’t had too much traffic on Pinterest till I was invited to contribute to a board. When you are invited to a board, all your pins that you share are visible to a greater audience. This can really help you boost your presence on Pinterest.
- Be constant with your posting, but don’t flood Pinterest
Instead posting hundreds of posts on one time, you should spread your pins throughout the day. Otherwise you will crowd your follower’s feeds and they will start to unfollow you, or even worse: report you for spam. If you schedule your pins throughout the day, you will have better changes to be visible to even more pinners (because not everybody is on Pinterest at the same time, right?).
- Don’t limit yourself to images
Pinterest doesn’t restrict you to pin just images. You can apply the same techniques to videos: from Youtube or Vimeo. Given the way that video continues to grow on the network, and the fact that videos on Pinterest are being indexed by Google at a rapid rate, marketers should start adding video Pinterest marketing to their strategies.
This article is the second in the “How to make the most out of you Mass Planner account” series. The author, Zoe Summers, is a social media enthusiast and a computer geek, passionate about everything new in technology. To learn more about Mass Planner click here.
