Online Platform in Pharmaceutical Industry

Company wanted to engage their customers through some mechanism where they can connect and provide drug related information and clinical studies to back their drugs in order to enhance sales and customer base. In addition to that, controlling and analyzing the type of customers traffic was also the major concern because this particular industry is highly regulated through different global bodies, so for that they needed some mechanism which can efficiently and effectively cater to this concern at its best.

I, as a former marketing internee at Novartis, proposed a solution for the above mentioned concern. I recommended that Novartis should come up with Web Based App through which they will be able to engage Doctors (Customers) by providing them real time information regarding drugs and the related clinical studies conducted. This will create an ease for the doctors in thier respective fields in order to better understand their patients with respect to the prescribed medicines. Apart from that, this app will be useful in publishing their Medical Detailing Ads where they can generate a exposure and a brand recognition to the customers according to the chosen field by the doctors. So now for the traffic control and analysis on the website they should go for google analytics service where that they can observe the traffic The method is mentioned Below:

1) Sign up for Google Analytics All you need to do is to provide some basic info about what site you’d like to monitor.

2) Add tracking code You’ll get a tracking code to paste onto your pages so Google knows when your site is visited. 3

) Learn about your audience In a few hours you’ll be able to start seeing data about your site.

This is a tool which is free of cost and can generate extensive and comprehensive data about the Website traffic on daily basis.