“Don’t do it” — The Number One Entrepreneurship Advice

The number one advice most successful entrepreneurs give to those aspiring a similar path is, at most times: “don’t do it”.

I recently saw David Rogier’s answer on Quora addressing this topic and couldn’t help but sit and think “damn, straight on” (thanks David!). I’m on my 5th startup attempt now (5th’s one a charm right?) and have and continue to listen very carefully to what successful entrepreneurs have to say about every facet of the journey: the market, validation, product designs, investment, and so on so forth. But, I never understood why they always said not to pursue this life until now.

And it’s not for the typical reasons one would expect — yeah it’s hard, yeah you’ll lose relationships, yeah you’ll be stressed and yeah you’ll live a tumultuous and unpredictable life. But no, that’s not the real reason the successful say not to do it because in reality, a true entrepreneur won’t listen to that advice.

I’m no biologist but it almost seems as if entrepreneurship is genetically engrained. It’s either who you are or who you aren’t, but by no means is that a bad thing. By definition, there can’t be leaders without followers and the passionately driven “I’m not done till I say I’m done” individuals are the one’s that don’t listen to “don’t do it”. Those words literally enter one ear and immediately exit the other. It’s a test of grit and dedication and what ultimately separates the followers from the leaders.

To say it’s hard is a complete understatement — it is, without a doubt, the absolute hardest thing any person will do. You’ll end up losing friends, ruining relationships with family, and ultimately, yourself. You’ll cry. You’ll self deprecate. You’ll be depressed at times. You’ll doubt yourself in ways you didn’t think you could. You’ll develop anxiety. You’ll hit rock bottom and ultimately “lose yourself” and at times feel you lost your self worth. This happens continuously throughout the startup journey — whether you’re in week 10 or week 679.

The key to success: push through the pain. It’s not easy. It’s f*cking hard. The ease of giving up is the exact reason most people give up. Which led me to explore the whole “entrepreneur” persona. What is the mindset like of someone who defies all odds and fights when there’s nothing left to give?

Entrepreneurs are a completely different breed.

You ultimately have to be bat sh*t crazy to do this voluntarily. For one, your mind never shuts off. Thoughts are constantly running through your mind — “I need to do X”, “I should have done Y”, “What if we do Z”, and so on so forth. Whether it’s new ideas, items on your to do list or the never ending personal issues, there is a lot going on at any given moment. To mitigate the constant flow of thoughts requires decluttering your mind of everything. Write everything down because at some point, you’ll reach a stagnant state and revisiting your old thoughts will provide the clarity and reflection you need.

Two, it requires a completely different mentality. Innovation is a habit. It’s a mindset. If you’re not an entrepreneur, what are you? I believe, in the realm of innovation, there are three categories people fall into it.

The first, entrepreneurs. The crazy ones. The dreamers. The visionaries Then, there are the wantrepreneurs. The ones who have a dream but lack the courage to pull the trigger. And finally, the followers. The happy go lucky complacent ones who are content with the stable (and personally for me, mundane) day to day. Growing up, I naively was unaware this category even existed. I thought everyone was on a mission of greatness.

But I suppose that’s not the case. Actually, it’s very much so not the case. Entrepreneurs are a minority and only those with grit — the thought they were put on this planet for one thing and one thing only — will see the good the startup journey reaps.

Stacy Zolnikov is the CEO and Co-founder of TruleYours, the byproduct of a 5 year dream and 100+ pivots aiming at solving the “fit problem” found in fashion. She reads a lot and when her mind can’t handle any more information, she often spits it out in a sarcastically driven, but research based article.



Startup Junkie | CEO & Co-Founder of TruleYours — solving the fashion industry’s “fit problem” and the planet at the same time.

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Stacy Zolnikov

Startup Junkie | CEO & Co-Founder of TruleYours — solving the fashion industry’s “fit problem” and the planet at the same time.