
Brandless is actually a very clever BRAND
Brandless a trademarked ‘no-brand’ offers a wide range of CPG product under the ‘no-name’, Brandless. For the first look, it’s like a non-marketed non-brand. But, hey their no-logo IS a LOGO. Brandless has a well thought out value proposition that differentiates it from the competition in a very meaningful way. It has a personality of simple, straightforward and honest. So, in technical terms, Brandless IS a BRAND.
The moral for the rest of the branded brands? Well, not to go brandless … should they all go brandless would make it, well meaningless. To Brandless, too. But to cut the ‘brand tax’ by skipping the traditional trade altogether and go directly to customers is the thing to consider. Especially it means a single, 3USD price for all quality product.
Do you remember Anything or Whatever, the Singaporean soft drink for the undefined? Or Help remedies, the single ingredient generics with a very human touch, take less? There is always room for rebels, as long as the rest of the pack moves slowly and carefully.
