Published in Your Robot Brain·Sep 28, 2017Should you rebrand your company?Rebranding is hot shit. That’s not news; ever since the great Gap debacle of 2010*, it’s been a topic on which designers, content sites, and armchair critics love to devour, pontificate, rant, rave and speculate. By and large the awareness has been good for us as designers (debateably, it keeps…Branding9 min readBranding9 min read
Published in Your Robot Brain·Jan 25, 2017A Case for Commoditized Design99 Designs, Prisma, Squarespace. Every so often a design tool or service crops up that promises to make everything easier, putting ability once mystical into the hands of the aesthetically untrained. The results are generally the same: some light media coverage and an ensuing uproar from the design community talking…Design4 min readDesign4 min read
