Good books, although I didn’t read the 10x one. Of these, Shoe Dog was a particularly interesting one! Very eye opening when he talked about how many times (I think 3?) when he and Blue Ribbon/Nike faced near-death situations. And how he competed against big and well-established players like Adidas... And all the other incredible stories of teamwork and how he believed in people and those who helped him in the toughest times… Great story, lessons & inspiration for every startup entrepreneur to work hard and believe in yourself and your vision.