Design principle: Cognitive dissonance
Anton Nikolov

You pointed out many very interesting matters — thank you. I’m also facing conflict cognitions with my design team who originally worked on prints and switched to digital. I’ve been trying to pursuade them to think mobile first (as a prime source of web traffics) instead of desktop (as their art canvas) for months. And I failed. They primarily work on desktop first. Now I’m trying to change to way I communicate with them. Spotted cool ideas here and will try them out!

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