Ziyi ReninMarketing in the Age of DigitalDigital Marketing Strategy Decoded: Five Key Points of Reflection from NYU’s ClassroomAs this semester at NYU draws to a close, I find myself reflecting on the Digital Marketing I’ve learned. From the knowledge I’ve…Apr 15Apr 15
Ziyi ReninMarketing in the Age of DigitalDecoding Email Marketing: A Strategic Approach to Digital CommunicationEmail marketing retains its vital role in the connective tissue of commerce, as evidenced by my earlier blog discussion on its…Apr 14Apr 14
Ziyi ReninMarketing in the Age of DigitalCornered by Controversy: Did Target Truly Succumb to Anti-LGBTQ Forces?Target was forced to make an impossible choice to either safeguard its employees and stores or continue to support customers who wanted to…Mar 31Mar 31
Ziyi ReninMarketing in the Age of DigitalNurturing Beauty Beyond Products: Tatcha’s Email MarketingEmail marketing is often underestimated. It’s not dead and still plays a pivotal role in nurturing customer relationships and driving…Mar 24Mar 24
Ziyi ReninMarketing in the Age of DigitalHow The Ordinary’s “Quality Equality” Campaign is Redefining Beauty StandardsIn the glittering world of skincare, where an expensive price tag often masquerades as the hallmark of superior quality. Is it possible…Mar 11Mar 11
Ziyi ReninMarketing in the Age of DigitalThe Evolving Social Media Landscape: Challenges and Opportunities for New PlatformsWhich social media platform is your favorite? Is it Facebook with its vast network, Instagram with its aesthetic charms, or TikTok with…Feb 29Feb 29
Ziyi ReninMarketing in the Age of DigitalRedefining Search: How A Marketer Can Leverage AI’s Disruption of Google and Bing’s DominanceWhen you’re on the hunt for information online, where does your journey begin? With Google’s vast expanse, the bustling communities of…Feb 25Feb 25
Ziyi ReninMarketing in the Age of DigitalClean Beauty, Clear UX, Called FreshHere you are, my third blog. Let’s talk about Fresh’s UX.Feb 10Feb 10
Ziyi ReninMarketing in the Age of DigitalYes, It’s Reformation, A RevolutionFast Fashion, But SustainableFeb 4Feb 4
