Fashion is a choice everybody makes daily, even if you claim you don’t care about fashion and trends your choices of clothing represent your identity, who you are, and how the outside world will perceive you.

It is no secret, that the textile industry is extremely polluting, while there are more and more initiatives and innovations to make the industry more sustainable, the challenge might seem impossible to solve. People often say the solution is often closer than we think — and that’s what Human Material Loop, a material innovation company from the Netherlands is telling us. Human Material Loop develops high-performance textiles from unused keratin protein waste within a closed-loop climate-positive production. How? A few times a year everybody goes to the hair salon, but how many of you ever wondered what happens to the cut-off hair on the floor at the salon? …