Zoi Therapou

The role of behavioral science in fintech B2B sales

Behavioral science has shaped the field of economics and has impacted the way both governments and corporations present options to the public, in order to steer people to choices that will improve their lives. However, it has been…

Fintech and the three steps for banks to improve their digital transformation efforts

Working with banks in the fintech sphere, I find it intriguing how the same bank can operate in two different ways. A bank can make great progress with some aspects of digital transformation, while at the same time not seem able to…