Zachary ThompsoninFind Your TailwindTikTok Launches Seller UniversityIn attempts to ensure that TikTok’s base of creators stay active on the app, the company began searching for more monetization…Sep 2, 2021Sep 2, 2021
Zachary ThompsoninFind Your TailwindInstagram Launches Short Form Reels to Compete with Tik TokIn early August, Instagram announced the launch of Instagram Reels, a new short-form video format. Reels allows users to record and edit…Oct 21, 2020Oct 21, 2020
Zachary ThompsoninFind Your TailwindKeep Tabs on the Competition with Facebook Ad LibraryA major key in advertising is to be aware of who the competition is and what they are doing. Advertisers can learn and grow from their…Aug 26, 2020Aug 26, 2020
Zachary ThompsoninFind Your TailwindReach Younger Audiences with Influencer Marketing on TikTokSurpassing 2 billion downloads with over 800 million active users, TikTok has made a huge name for itself as the fastest growing social…Jul 31, 2020Jul 31, 2020
Zachary ThompsonFacebook Reverses Push to Make Campaign Budget Optimization MandatoryFacebook recently made the decision to reverse its push for mandatory campaign budget optimization. Read about it’s effects here.Jun 26, 2020Jun 26, 2020
Zachary ThompsoninFind Your TailwindAttribution Models: Single-Touch vs Multi-TouchA key element of advertising is optimizing campaigns to improve performance, but in order to understand performance, we must first…Jun 11, 2020Jun 11, 2020
