Remember that running a company is a marathon, not a sprint (a startup is kind of a sprint then a marathon), and you may want to get coverage from these reporters again.
How To Get Press for Your Startup: The Complete Guide
Austen Allred

As a marathoner, company-runner, and PR, I can testify to the validity of this sentence. There are some great ideas in here that many people working in the PR industry could learn from.

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