DACC — Digital Media Industry Challenges

3 min readJul 2, 2018

Centralized content platforms and media companies like Facebook and Yahoo have failed us. Under their watch, three key problems have proliferated: personal data theft, IP piracy, and monopolization of monetization. DACC fundamentally solves each of these issued by integrating IAM concepts and technology into the infrastructure, block structure, and token economy of theDACC platform.

Personal Data Theft

As the digital trend grows, data becomes more valuable. Centralized content platforms and media companies recognize this, and for years they have built their business models around obtaining as much data as possible on any and all users. While this has served these companies (and their profits) well, this has also made these companies into targets for hackers. System breaches and personal data theft has become increasingly common among today’s centralized corporates.

Facebook has been embroiled in a public controversy where 87 million of its users had their data inappropriately obtained by Cambridge Analytica, a third party political consulting, data mining, and data brokerage firm. Cambridge Analytica allegedly used this data to influence voter opinion during the US presidential elections. Facebook CEO Mark Zuckerberg has been brought to testimony in front of both the US Congress and EU Parliament in April and May 2018. However, Facebook has thus far avoided major fines or sanctions stemming from its data scandal.

Equifax is one of the largest consumer credit reporting agencies in the US and keeps records on all US citizens’ credit history by obtaining transaction and banking data from financial institutions that lend or issue credit (i.e. banks and credit card companies). During May-July 2017 hackers accessed personal data of 146 million Equifax customers. This data included Social Security numbers, driver’s license numbers, credit card numbers, birth dates, addresses, and more. There were reports of inside executives selling company stock before news of the breach was released, and ultimately the company CEO had to step down.

Uber had a combination of names, email addresses, phone numbers, and driver’s license numbers of 57 million customers and drivers stolen by hackers in October 2016. According to reports, hackers obtained login credentials to Uber’s Amazon Web Services account and gained access to its data. To make matters worse, Uber was found to have known about the breach but instead of reporting it to authorities Uber decided to pay the hackers $100,000 to delete the stolen data and keep the breach incident a secret.

Yahoo was found to have had the names, birth dates, phone numbers, passwords, security questions/answers, and backup email addresses used to reset lost passwords stolen by hackers in 2013. Investigators determined that virtually all of Yahoo’s 3 billion users were affected. Afterwards, copies of the stolen data were reported to be shopped for $300,000 per copy to known espionage and spamming groups.

Network Data Abusement

Especially in social media industry, the unclear permission of different network data cause a lot of problems too. The users have limited control of their own network data, the platform leverage these data heavily, and the content creators or organizers have limited access to utilize these network data too. This cause unbalanced economic model and unclear conflict between the participants in digital media industry.

IP Piracy

One of the most challenging issues when dealing with digital content is how to detect and ensure the original source of any data or IP. Lack of copyright protection affects not only the reputation and earnings of the content industry, but also disincentivizes the creation of new content.

More Informations :

Website : http://dacc.co

Whitepaper : http://dacc.co/whitepaper/Dacc.pdf

ANN Thread : https://bitcointalk.org/index.php?topic=4456509

YouTube : https://www.youtube.com/channel/UC5pb5JKSEKgnQAkv0gKi7qA

Telegram : https://t.me/dacc_official_group_english

Facebook : https://www.facebook.com/DACCblockchain/

Twitter : https://twitter.com/DACCblockchain

Medium : https://medium.com/@daccblockhchain

Reddit : https://www.reddit.com/r/DACCblockchain/

Written By Ansul

BTT Profil URL : https://bitcointalk.org/index.php?action=profile;u=1929748