Z’s Essential Reads — Mobile

Weekends Are The Best Time To Promote Most Apps, Study Finds

http://techcrunch.com/2015/04/03/weekends-are-the-best-time-to-promote-most-apps-study-finds/#.pawamf:Q8ZZ

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market

http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299

Tips for Mobile Design

https://storify.com/bombayhustle/lukew-tips-for-mobile-design

The Future Of Mobile May Not Look Like Apps

http://readwrite.com/2015/03/13/mobile-future-notifications-not-apps

Where do mobile numbers come from?

http://ben-evans.com/benedictevans/2015/1/25/mobile-numbers-and-the-getting-of-them

Mobile platforms and technical debt

http://ben-evans.com/benedictevans/2014/12/9/mobile-platforms-and-technical-debt