Drill a quarter inch hole.
Penn Jillette gets JTBD
Alan Klement
776

Hi Alan.

You speak from a position of authority whereby you shine light on other experts who supposedly misuse JTBD term, but your own explanation of jobs as being concerned with the why & the emotional sphere unfortunately only adds to the confusion.

It also contradicts most what you can learn from ODI and JTBD podcast by Bob&Chris.

To use your example, ‘drilling’ a quarter inch hole indeed implies a solution (a drill), I give you that. However, I would call ‘have a quarter inch hole so I can put a painting on my wall’ or the other example: ‘help me maintain a lawn’ as the actual jobs.

These are mainly functional in nature but do not imply a solution as you can tell. This is because you can drill/hammer/burn a hole, and you could also cut the lawn/use special grass variety that doesn’t grow to help you maintain it.

Yes, there is likely to be some emotional aspect to this job (you like the look of a nicely maintained lawn) as well as a social one (your neighbours smile approvingly and congratulate you on being a good neighbour), but the crux of the job remains functional.

So, it might be a good idea to stop muddying up the already murky waters of JTBD lingo…

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.