Zuzanna Krüger – Medium

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The Art of SXO: Placing UX Design Methods into SEO Best Practices

The Art of SXO: Placing UX Design Methods into SEO Best Practices

Explore the emerging field of Search Experience Optimization (SXO) – the holistic approach that merges SEO, CRO and UX design to boost organic ROI.

2023

Stories

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Zuzanna Krüger

ChatGPT: Applications in Market Research and Competitor Displacement

Discover how to improve market research and outmaneuver competitors by building an AI-powered funnel with ChatGPT prompts.

Jun 8, 2023

ChatGPT: Applications in Market Research and Competitor Displacement

Jun 8, 2023

Pinned

Zuzanna Krüger

Search Experience Optimization (SXO) — A New Trend That Will Revolutionize SEO, CRO, and UX in 2022

It’s no secret that Search Engine Optimization, Conversion Rate Optimization, and UX Design are all important aspects of online marketing…

Jan 18, 2022

Search Experience Optimization (SXO) — A New Trend That Will Revolutionize SEO, CRO, and UX in 2022

Jan 18, 2022

Zuzanna Krüger
in
Better Marketing

Is Social Media Still a Relevant Channel for B2B Marketing? [Infographic]

There’s no doubt that social media has become an integral part of our lives, but is it still viable for B2B marketing?

Mar 7, 2022

Social media platforms logos.

Mar 7, 2022

Zuzanna Krüger

7 Simple Tips to Reach 100 Followers on Medium Today

By following these easy steps, you should be able to get your first 100 followers on Medium in no time. #challenge

Feb 27, 2022

7 Simple Tips to Reach 100 Followers on Medium Today

Feb 27, 2022

Zuzanna Krüger
in
Climate Conscious

4 Indicators of a Brand’s True Commitment to Sustainability

Social and environmental commitments can be a powerful tool in building brand equity — but only if they’re authentic.

Feb 24, 2022

Feb 24, 2022

Zuzanna Krüger
in
Evolve

The #1 Tip to Gain Traction on LinkedIn

LinkedIn is a powerful tool for professionals, but difficult to operate if you don’t know how to use it correctly.

Feb 23, 2022

The #1 Tip to Gain Traction on LinkedIn

Feb 23, 2022

Zuzanna Krüger
in
New Writers Welcome

The Dilemma of Corporate Social Responsibility

How should businesses evolve in the face of consumers’ changing ethical standards?

Feb 15, 2022

The Dilemma of Corporate Social Responsibility

Feb 15, 2022

Zuzanna Krüger

7 SEO Trends to Keep on Your Radar in 2022 — Technical SEO’s Take

The digital marketing evolution has been rapid and relentless. The landscape of search engine optimization is ever-changing, with new…

Feb 1, 2022

7 SEO Trends to Keep on Your Radar in 2022 — Technical SEO’s Take

Feb 1, 2022

Zuzanna Krüger

Struggling To Hire An SEO Specialist?— Take These 9 Steps To Find The Best Fit

SEO is a complex topic that can be hard for beginners to wrap their heads around. It’s also constantly changing, so it can be difficult for…

Jan 24, 2022

Struggling To Hire An SEO Specialist?— Take These 9 Steps To Find The Best Fit

Jan 24, 2022

Zuzanna Krüger

Zuzanna Krüger

Book Author

SXO Lead @ Lunio. 6+ years of hands-on experience in SEO & digital marketing. Writes about #Cybersecurity #AI #Sustainability #Marketing #SEO.

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