In short, you know the books where the words blur together and you can’t understand what’s happening? Those are the books a leader needs to read. Reading to lead or learn requires that you treat your brain like the muscle that it is–lifting the subjects with the most tension and weight.
The App Charts data is delivering a clear message: users have settled on their favorite apps, and those mature apps have won the popularity contest played out publicly on the charts. The resulting effect is that distribution is incredibly hard for upstart apps trying to break into the top rankings, which are crowded with these entrenched winners. But that doesn’t mean consumer startup success is unachievable.