Vendor Tinder

or Bumble for Healthcare because Vendors are thirsty…

It’s Friday night, and you’re looking for love.

You drive 30 minutes to a bar, pay $20 for parking, $12 for a drink, and then things get worse.

Before you can take that first sip of your bespoke cocktail and scan the room for fun people to meet, a stranger moves in. Awkwardly close now, the stranger starts to shout:

“HI, I’M KEVIN, I DRIVE A DODGE STRATUS, I BENCH 300 LBS, AND ONE TIME I HUNG OUT WITH DRAKE AT A PARTY. I CAN MAKE ALL YOUR DREAMS COME TRUE. WILL YOU MARRY ME?”

You’re not interested in any of those things — Kevin is not a good match. You awkwardly panic moonwalk out of the “conversation” with Kevin…

… only to realize that fifty other Kevins have crowded around you, all shouting at you about how great they are, and will you go out on a date with them, please, AND WHY AREN’T YOU ANSWERING ME???

You leave the bar before finishing your drink. If there were great people in the bar that night, you couldn’t find any of them.

On your way home, your phone starts to light up — a flood of texts from strangers:

“can I holla at u?”

“where u at???”

“send pics”

Hey u up?”

You turn off your phone. You just wanted to meet that special someone, but none of the people you met at the bar cared to learn the first thing about you. They don’t know who you are, what you’re like, or what you’re interested in. They have no context for approaching you and requesting any of your time.

And how did they get your number anyway?


You’d never put up with this scenario in your personal life.

Yet, we do while selecting vendor partners in healthcare every single day. In dating, most people call this kind of behavior harassment, but in sales to healthcare systems, this behavior is… acceptable. Routine.

Who hasn’t received emails with subject lines like these:

“Can we talk?”

“I’ve been trying to reach you for an introductory call”

“Did you see my other messages?”

“Hard time reaching you”

(^ real subject lines from real vendors)

Great vendors exist, but they’re hard to find because they get drowned out by all the noise.

Surprisingly, people looking for their perfect match and healthcare systems looking for perfect vendor partners have very similar needs.

Like people searching for a soulmate, healthcare organizations are unique, and each one has different needs, wants, and preferences in a good partner. And people working at these organizations would prefer a harassment-free dating process. Searching for the right vendor partner, like searching for your soulmate, can cost a lot of time and money.

In short — it’s really difficult to find your perfect match.

Dating apps solve for these problems.

They let you define your preferences and post info about yourself, so you can focus on connecting with better potential partners, saving you time and money.

One dating app called Bumble even solves for the harassment problem by letting women make the first move:

“We designed the “girls talk first” aspect of the app to correct a lot of the common problems that women face when chatting with men online… We based our concept on the feedback from tons of women who were tired of being spammed with annoying messages.” (source: Bumble FAQs)

Lucro solves these same problems for healthcare leaders searching for great solutions.

We let you define what you’re looking for so you can ignore all the noise from thirsty vendors who aren’t a good fit. You shouldn’t have to waste time with vendors who don’t care to understand your organization’s needs and wants.

We even let you make the first move when you’re ready. After you connect with a vendor, you get to decide when and how to request more info or take the next steps. Or when to simply say no, we’re not interested.

This works out better for vendors, too. Instead of spending a ton of energy chasing people who just aren’t that into them, connecting through Lucro ensures that they’re only approaching people who have signalled interest in solutions like theirs.

We believe that solving this problem is just as important as finding your soulmate (not really, but it’s a big deal). If you’re a healthcare leader trying to find and decide on better vendor partners, give Lucro a try. Lots of other health systems are already doing it.

And it’s free.