Zi WanginMarketing in the Age of DigitalInteractive content—Potentially Benign Communication with Customers.Interactive content combines information and entertainment. Thus, the user feels stimulated to consume that content, which contains…Apr 29, 2023Apr 29, 2023
Zi WanginMarketing in the Age of DigitalThe five most important things I should let my customers know — from marketers.I believe that every digital marketing practitioner is working together with me to meet the expectations of our clients. At the same time…Apr 22, 2023Apr 22, 2023
Zi WanginMarketing in the Age of DigitalAn infographic to show you the role of AR technology in the business world.Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span…Apr 16, 2023Apr 16, 2023
Zi WanginMarketing in the Age of DigitalDoes the Public Have a Choice in Tracking Data? Exploring the Boundaries of Privacy Rights.Recently, Google Chrome announced that it no longer uses its browser to track users’ third-party usage data, and Firefox and Safari have…Apr 8, 2023Apr 8, 2023
Zi WanginMarketing in the Age of DigitalHow companies can handle crises through social media in this day and age?Slack, an online messaging service, experienced a pervasive outage in February 2022, preventing many users from accessing the site. The…Apr 3, 2023Apr 3, 2023
Zi WanginMarketing in the Age of DigitalEmpathy Wines’ Consistent Performance in Email MarketingEmpathy Wines, a high-performing, digitally-native wine brand and direct-to-consumer (DTC) platform is not difficult to sign up for the…Mar 26, 2023Mar 26, 2023
Zi WanginMarketing in the Age of Digital‘The Digital Marketing Brand with a Red Wine Scent’ — Empathy WinesEmpathy Wines, a high-performing, digitally-native wine brand and direct-to-consumer (DTC) platform, was co-founded by entrepreneur and…Mar 13, 2023Mar 13, 2023
Zi WanginMarketing in the Age of DigitalHow to understand yourself more deeply? The right test will help you.When I first heard about The Fascinate Test, I wasn’t sure exactly what it was, but after learning about it, I realized that it would be an…Mar 4, 2023Mar 4, 2023
Zi WanginMarketing in the Age of Digital“Different interpretations of the old and modern” — McDonald’s celebrates Lunar New Year with AI…To welcome the Year of the Rabbit, award-winning viral digital content creator Karen X Cheng launch a project with McDonald’s.Feb 20, 2023Feb 20, 2023
Zi WanginMarketing in the Age of DigitalGOAT: A pioneering experiment in UX for a new generation of trendy e-commerce brandsThe booming sneaker resale sector has expanded beyond Jordans and Dunks. GOAT, the sneaker resale marketplace, is thinking far bigger after…Feb 11, 2023Feb 11, 2023