What is CX?

Customer experience or CX is everything that a customer encounters with a company or brand from all its touch points. Starting from customer service to a certain app, customer experience focuses extensively on how a customer feels while interacting with a brand or a company. One of the key properties of a good customer experience is presenting the customers with an affable interaction with a company’s representatives — representatives who eagerly solve the clients’ problems with an immediate and effective solution. To further the matters, a customer’s experience begins long before your product has an entry in their life and will continue for a long into the future. …


That was a step of progress for your business — the website you just built. Does it mean you can relax now and the website would take care of itself? Well if you think so then you’re mistaken. As the owner of the site, you need to understand the cost of maintaining it also the cost if you don’t.

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Website maintenance is of two major types.

One, maintaining the integrity of your website code — code that lets your website serve the purpose.

Two, the regular updates to the website content.

A website is topped with various elements such as plugins, extensions, and the framework it is built on, which when not updated on a regular basis can become the host for parasites like bugs and hackers. …


User Experience is abbreviated to UX often called as experience design as well. It refers to aesthetics, responsiveness, familiarity, accessibility, usability, and engaging quality of the product. In general, it is the process of enhancing user satisfaction as they navigate through the product. The designer follows the protocol to create a conceptual way of design that helps the user connect with the digital system seamlessly. This is a process important in many fields. Let’s decode the process of building User Experience.

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Decoding User Experience(UX)

To make a good UX Design, a designer has to fulfill several requirements and the key is to define the interaction sequence between a user and a system in a way that meets the user needs. …


Mobile apps are the most potential tools to engage a large number of global audience. An eye-catchy, loaded with features app is something which every entrepreneur wishes to engage their audience with.

Any app development project requires market research to understand the behaviour of the target market. An app’s credibility is highly dependent on the user interface and user design aspects of the app. A bad user experience can be a result of bad user interface.

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Importance of User Interface in mobile app design and development

A few important concepts to keep in mind while designing the app are.

  1. Responsive design is Vital!

While designing the user interface of the mobile app one must keep in mind the app will be downloaded and used on a wide variety of mobile operating devices and varied devices.A special focus needs to be put on handling issues associated with displaying the app on multiple mobile devices. …


The importance of having a mobile presence has increased the demand for quality mobile app designers. With the increase in mobile usage compared to other devices, the need has been even more progressive compared to the previous years.

Which brings us to two crucial elements for the development and design of the mobile apps i.e, the User Interface (UI) + User Experience (UX) = Creative design.

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UI AND UX in Mobile App design and development

What sets a great working mobile app apart is the ease of usage, navigation, details and creativity. A clear design which is comfortable for the user.

Key elements to keep in mind are

  1. A simple and detailed app with appropriate information. Simple — Easy-to-use design and functionality are the basic rules. …

Advertisement copies, billboards, and print-ads are radically changing on how they were presented earlier and how they have been transformed over the years with the infusion of technology and social media. The impact of these phenomenon’s have had a deep impact on brands and marketers and their capacities to market a product.

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Right hashtags for your business

One of the key ways to improve social media engagement is creating a hashtag which helps consumers get more knowledge or information about a new or existing product or service.We now have social media handles and hashtags (#) as an added copy to the other details.

A hashtag could be anything, a branded term, a phrase or a call to action. A #hashtag is a specially crafted term used to relate with a particular brand and giving consumers a new way to associate, discuss, interact and get in touch with your business on a social platform. …


Our future depends on our ability on how quickly we grasp the new incoming trends, and digital innovations and make them a part of our life both professionally and personally. Our idea and thoughts behind a particular innovation and how we further spur the innovation. Businesses more so, have shifted from the de facto mode to functional mode, adopting and embracing new trends and technologies within their business.

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The digital age

Remembering KODAK, a magnanimous 128 years old company, which had to, unfortunately, file for bankruptcy owing to multiple reasons for its failure. So what went wrong ? Once a great inventor failed to innovate. …


Making things ‘viral’ is the new cool in the Media Industry.The idea is to spread across your videos and posts to as many people as possible and allow them to share as well as to promote sharing by the audience among various platforms.

As per statistics, it is estimated that a successful viral campaign can have twice the number of times more impact than a non-viral campaign.It is a known fact that videos are the most widely used and most effective content marketing tactic to both B2B AND B2C marketers.

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Video-marketing

A few things to keep focused on while deciding your strategy. …


So you would have come across a phenomenal work of time-lapse, and just couldn’t get over the awe-inspiring images and impact it would have left on you.The significant changes recorded over a period of time, which is not normally seen captured, the telling of a story, the change and the lasting impression it leaves over is what time-lapse is all about.

It is a technique through which the frequency in which film frames are captured is much lower compared to that used to view the sequence.When played at normal speed, time appears to be moving faster and thus lapsing

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Time-lapse

Zweezle as a video production company from Bangalore makes all kinds of videos for different business requirements and have also incorporated time-lapse footage, videos, and photography within our videos. We cater to different business requirements and believe in creating a uniquely crafted video based on what we are shooting, company and industry requirements, the kind of equipment required and the kind of project. There are countless way to do things, based on what the subject of the shoot is and what equipment’s we may want to use, accordingly; we help you find the best but it’s important to think through and discuss the project requirements before taking off. …


Quality images speak volumes and help in captivating shoppers, Zweezle’s e-commerce photography services are geared to keep customers happy. Beautifully composed product images add value to craft an effective brand strategy.

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E-commerce Photography for all kinds of products by Zweezle.

Create a real shopping experience by placing your premium images and positioning your products on the digital space, intelligently and effectively.

With a digitalised and online shopping marketplace, what makes the difference between winning a sale and losing one from your industry competitors, is the set of high-quality photographs of your brand.

E-commerce product photography requires impeccably rich photographs with an aesthetic appeal which will help drive more sales online. …

About

Zweezle

A Branding and Marketing Company

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