Ziyang YaoinMarketing in the Age of DigitalRevolutionizing Trust in Food: How The Whole Truth Foods is Harnessing AI for Consumer EngagementIn the rapidly evolving food and fitness world, where misinformation abounds, there is a healthy food company called “The Whole Truth…Nov 30, 2023Nov 30, 2023
Ziyang Yao5 Key Aspects You Should Know for Your Digital Marketing CampaignReference:Nov 26, 2023Nov 26, 2023
Ziyang YaoinMarketing in the Age of DigitalThe Benefits Of Generative AI for Digital MarketingReference:Nov 21, 2023Nov 21, 2023
Ziyang YaoinMarketing in the Age of DigitalTikTok’s Game-Changing Move: A Subscription Model Without AdsHave you heard about TikTok’s latest News? They’re shaking things up with an ad-free subscription model with only 4.99/month, and it’s…Nov 12, 2023Nov 12, 2023
Ziyang YaoinMarketing in the Age of DigitalHoliday Hiccups: Southwest’s Flights Went on a Holiday of Their OwnThe holiday season is supposed to be about joy and fun, not being stranded at an airport with a canceled flight ticket in hand. But for…Nov 5, 2023Nov 5, 2023
Ziyang YaoinMarketing in the Age of DigitalA New Journey in DigitalizationHello everyone, I’m Ziyang Yao, you can also call me Jerry. nice to meet all of you on the blog!Oct 29, 2023Oct 29, 2023
Ziyang YaoinMarketing in the Age of DigitalYelp’s Ad Targeting Evolution: From Neon Lights to Digital ScreensIn the ever-evolving world of digital marketing, staying updated with the latest trends and technologies is paramount. As a master’s…Oct 29, 2023Oct 29, 2023
Ziyang YaoinMarketing in the Age of DigitalPure Protein’s Email Journey: When Marketing Meets Protein Bars!This week, I embarked on an adventure into email marketing, courtesy of our assignment. The brand we are focusing on this week is called…Oct 29, 2023Oct 29, 2023
Ziyang YaoinMarketing in the Age of DigitalThe Digital Journey of Protein Bars Company: From Start-up to the Consumer’s HandNowadays, there are an increasing number of consumers are paying attention to their dietary health and starting to work out. In this wave…Oct 22, 2023Oct 22, 2023
Ziyang YaoinMarketing in the Age of DigitalViews about TikTok’s E-commerce service in the U.S.TikTok just announced a piece of big news in September, that they launched its Shop feature, “TikTok Shop” now is available in the United…Oct 15, 2023Oct 15, 2023