ZylotechHas customer experience and customer success converged?It’s understandable for some organizations to not grasp the importance of merging customer experience with customer success.Aug 21, 2019Aug 21, 2019
ZylotechWhat is all this buzz about the Julia Programming Language?There seems to be a lot of buzz around the Julia programming language lately. After nearly ten years of development, Julia 1.0 was…Aug 7, 2019Aug 7, 2019
ZylotechCustomer experience is the new battlefieldIt’s one thing to want to please customers. It’s a whole other thing to actually deliver a consistent experience that satisfies customers…Jul 25, 2019Jul 25, 2019
ZylotechMachine learning can help companies avoid the commodity trapMarketing teams at any company can fall into the commodity trap- where the competition for products and services are based solely on…Jul 10, 2019Jul 10, 2019
ZylotechRightsize your martech stack with these 4 essentialsAs of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011. Having a big martech stack isn’t…Jun 26, 2019Jun 26, 2019
ZylotechBecoming a highly-successful citizen data scientist: 7 key traitsOver the course of two prior blog posts, we’ve explored a major trend in data science: the emergence of the citizen data scientist (CDS)…Jun 13, 2019Jun 13, 2019
ZylotechPredictive modeling techniques used in marketingThe concept of predictive modeling has been around for decades, and it involves collecting data, formulating a statistical model, making…Jun 3, 2019Jun 3, 2019
ZylotechWhy machine learning matters to B2B companiesWhile the number of B2C companies using machine learning is skyrocketing, the adoption of machine learning by B2B companies lags far…May 15, 2019May 15, 2019
ZylotechIoT data and machine learning: A powerful combination for marketingOn our blog, we highlight the many ways machine learning allows marketers to gain valuable insights from data- insights such as products…May 1, 2019May 1, 2019
ZylotechBeginner’s Guide: Making the most of a CDPBusinesses are swimming in customer data. To make the most of that data and in order to create highly personalized experiences for their…Apr 17, 2019Apr 17, 2019
