3 of Our Favorite Company Cultures

How Companies are Building Corporate Culture

ZYRL
ZYRL
Sep 4, 2018 · 4 min read

Today, you no longer have the option to not have a comprehensive and engaging company culture. While many employees look for benefit packages and compensation, other people are choosing to work for companies that have their ideal corporate culture. Not only does corporate culture attract employees, it also attracts customers and creates customer expectations (meaning that corporate culture dictates what people expect from your company). Now, more than ever, employees are more concerned with the culture of the company than what their benefits. Although benefits are important, most companies share similar benefit packages, but every company has different corporate cultures.

Here are three of our favorite corporate cultures.

Zappos

Zappos is dedicated towards providing shoes for all sizes, fits, and situations. Zappos’ hiring process and customer service reflects the core values of the company. When employees apply to work for Zappos their first interview consists of asking candidates a series of questions that determine their cultural fit within Zappos (this accounts for 50 percent of the reason why a candidate is hired). If a candidate passes the cultural fit interview they continue to being trained for their position. Within the first week of training they are offered $2,000 to quit. Zappos allows trainees to have a way out without feeling stuck or tied to the company because of the paycheck. The process also allows the company to instill their core values in each employee because Zappos only keeps committed and dedicated employees. The company also connects employee raises based on how well employees pass tests and exhibit increased understanding and executing of Zappos’ core values. By determining raises based off of performance in connection to the company’s core values ensures that bonuses are not determined by company politics or seniority.

Zappos hires according to cultural fit. They are firm believers that a great culture and happy staff members will result in happy customers and increases in revenue.

Twitter

I’m sure that we are all familiar with this social media giant. Employees at Twitter rave about the culture of the company, do you know why?

Twitter provides employees with a team-oriented environment where people are motivated by the company’s goals. Goals are created by both executives and employees in order to synthesize ideals and ideas for the future of the company. Employees can also expect free meals (at the San Francisco headquarters), along with yoga classes, and unlimited vacation for some.

Twitter also prides themselves on hiring the brightest and most intelligent people in the technology industry. Workers love being part of a company that is dedicated toward making a difference and an impact on the world. You can expect Twitter employees to be pleasant, present, and personable. No program, set of rules, or benefits can rival having happy and fulfilled employees who are dedicated towards the same cause and goals from top to bottom.

SquareSpace

SquareSpace has been regularly voted among the best companies to work for in New York City. Their company culture is, “flat, open, and creative.” A flat company culture means that an organization has one or very few levels of management between staff and executives. This is a very common trend with startups, but this becomes trickier to maintain when companies become large corporate empires. Even with the difficulties of the situation, SquareSpace still dedicates themselves to maintaining a low level of management in order to create an equal and balanced work environment.

SquareSpace also offers 100 percent coverage of health insurance premiums, flexible vacations, an attractive office, catered meals, stocked kitchens, monthly celebrations, relaxation spaces, and guest speakers. Employees love to work in a place where they know their opinions and concerns are heard even at the top levels of management (because employees do not have to go through multiple sources). This level of freedom creates confidence in employees and improves the mindset of the company.

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