30 days of Interviews challenge, day 25

Design thinking research about cryptocurrency, day 3.

We are Wersatiles, a team of two progress makers. Interviews were always the most challenging part of design thinking process for us. TheFutur inspired us to create something every day for 30 days and we chose to conduct a research on specific topic every day.

Check out the list of all interviews and more about the challenge.


At the end of each day, at least three strangers should have been interviewed. Our goal is to learn to find people’s problems and their causes, to see how people solve these problems and which of them they are unable to solve. This information should be useful for creation of new products and experiences with the help of design thinking.

A typical cryptocurrency user as described by the interviewees. Photo by Dawid Zawiła

Day #25: Cryptocurrency 3

We want to take part in the Russian Design Cup. The first assignment is to create a landing for the new Russian cryptocurrency ICO. We want to interview people about related fields for several days. Initially, we knew nothing about the topic, but with the help of curious interviewees, we get more familiar with cryptocurrencies.

Person 1

He knows that cryptocurrency is a digital currency which is mined, “It’s similar to Qiwi Wallet.”

He didn’t ever use a cryptocurrency himself, but the father of his friend did. He doesn’t know any details. He jokes “Cryptocurrency is used by hikikomori who never go out… and my friend’s father.” Another fact he is aware of is that Bitcoin didn’t cost much in the beginning but now it costs a lot.

Person 2

Photo by Mikhail Rakityanskiy

She is not sure what “cryptocurrency” means but she heard about Bitcoin from Russian videobloggers, “I think they usually use cryptocurrency, I think it’s popular among them,” she says. She also assumes that about a third of the population of Russia might use it.

Her opinion is that a cryptocurrency might have two possible paths of the future development. The first, all people will use cryptocurrency, thus technology will progress. The second, cryptocurrency won’t be in demand.

She prefers the real material currencies. She presumes she won’t ever use a cryptocurrency.

Person 3

He tells us the definition of a cryptocurrency, “Cryptocurrency is a currency that doesn’t have a paper equivalent, it’s not material. In addition, it has its own exchange rate.”

He points out that some people made a big fortune by investing in cryptocurrency early. He doesn’t know why it became so expensive but he makes an assumption that the exchange rates of a certain cryptocurrency probably depend on the stocks and it’s popularity.

He doesn’t have an opinion about its future. If it will be needed for the world — it will stay. If it will become commonly accepted it would work for everything, it would be used by everyone, it would be accepted everywhere. However, there are facts that say no to this future, “It didn’t come to banks right away,” he notices. Another sign of its decline in his opinion is that it was profitable to use it earlier but not now. Cryptocurrencies are also not easy to understand for a person who doesn’t know much about computers. They feel very ambiguous, they bring the fear of obscurity and newness. Nevertheless, their cost may grow and it will be a big plus for those who invested in them.

Fails and lessons learned

  1. It’s not good to explain concepts to people if they don’t understand something. At first, you should ask their opinion, then explain.

We are Wersatiles, a team of two young hackers who want to design and develop for humans. Say “hi” to us!

Thank you!