CEO Jim Amen Makes a Difference By Prioritizing Online Leads and Marketing in Real Estate
The advancement of technology has changed many ways we complete daily tasks. From paying bills to ordering food, these things can all be completed online. Real estate is no different. Today, shopping for homes can be as simple as downloading Zillow on your mobile phone and searching through their listings. Successful CEO and broker, Jim Amen, says, “The days of realtors and the big binders with printed listings are gone.” Here’s how he is making his agency stand out.
Jim Amen is the founder and CEO of Amen Real Estate. Amen Real Estate is an independent brokerage that does residential, multifamily, commercial leasing, commercial sales, and business brokering. Taking a risk and trading in his career as an appraiser to become a full time real estate agent during the infamous recession of 2008, Jim stayed afloat in the market by specializing in working with online leads. Despite entering the industry during a housing crash, Jim was able to sell over three million dollars (reflecting the market prices in 2008) in homes during only his first year as a real estate agent.
Today, Amen Real Estate has sold over two-hundred fifty million dollars worth of real estate and has more than 100 five star reviews. Located in Sacramento, California, Amen Real Estate has three branches serving Sacramento, Placer, El Dorado, Yolo, Solano, San Joaquin, and Yuba County areas. Amen says, “Our brokerage is different because we coach on how to be successful, specifically with online leads.” In addition to running his brokerage, Jim launched a real estate team of full time agents primarily focused on online leads. Amen has already planned continued growth in this area for next year.
“Working with online leads is an art. How to maintain lead flow, how to create a relationship with the client, and most importantly how to make sure your client is happy while also getting paid. I coach on all of this,” Jim says. Amen is also the Founder and Trainer at Amen Bootcamp, Amen is also the Founder and Trainer at Amen Bootcamp, where coaching and training is taught to new and experienced real estate agents from all over the country with any brokerage. Amen is devoted to making sure those who are entering the real estate industry have the tools necessary to be successful. With 87% of new agents failing within the first 5 years, Jim decided to combat these numbers with his training program. “I’ve made it my mission to give back to the realtor community by providing agent training and coaching.”
Jim Amen is not only an extraordinary business owner, but also a leader. Staying busy and dedicated to helping others reach their true potential, his next project includes publishing his own self-help book, The Insider’s Guide for New Realtors… How to Get to the Top by Starting at the Bottom. For more on Jim Amen and real estate follow him on Instagram and Tiktok @jimamen.
