How Evan Macklin Is Dominating the Automotive Sales Industry

Manish Singh
2 min readJan 24, 2023

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With the auto sales industry being one of the most cutthroat and intense markets in business, twin brothers Evan and Ian Macklin refused to back down from a challenge. Through extreme dedication and work ethic the pair became two of America’s top car salesmen.

The Macklin twins started selling cars at just 20 years old. Just 8 years later, they had become national champions, achieving the unbelievable feat of becoming the #1 and #2 sales professionals in Colorado for 103 months consecutively. They also exceeded previous records set by other Nissan dealerships elsewhere in the country. The two brothers have mastered the art of perseverance, diving deep into tough challenges with courage and conviction. When faced with adversity they demonstrated resilience. However, the twins ultimately have Andy Elliot to thank for his mentorship and guidance.

Elliot’s mentorship was like a jolt of electricity to the brothers, propelling them higher in their pursuit of excellence. Elliot’s guidance motivated the brothers to reach for excellence in every endeavor. With his help, they were determined to establish a high-performing culture and team atmosphere that would ensure success both with their clientele as well as within their organization. Today, the brothers operate under The Elliot Group, the largest automotive sales training company in the world.

The Elliot Group hosts a master class for over 300 people every month for sales consultants from all around the world to learn objection handling, closing, mindset, and more. It’s been called the most high-energy-exciting, transformational seminar the automotive industry has ever seen. They have sold out every single seat for the last two years.

At The Elliot Group, they believe in fostering a holistic approach to coaching that encompasses both mindset, skillset, and positive habits. The twin entrepreneur ‘s main goal is to cultivate an unbeatable warrior mentality within their clients, while also teaching them valuable sales skills so they can utilize them in any aspect of life. Through this powerful combination of personal development and skill-building activity, they are focused on becoming the most effective sales training company in the market.

The Macklin twins have amazed the automotive industry with their unrivaled expertise, providing invaluable education to thousands of professionals. Not content with dominating one sector, they now offer specialized training for entrepreneurs from all walks of life, opening up a world of potential opportunities and fantastic experiences through partnerships with leading experts in their fields.

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